Lady Gaga
Skype partners with Lady Gaga to promote her world tour: “The Born This Way Ball”. We helped Little Monsters experience the show in incredible new ways.
The Ask
Create an intuitive website to promote the 6 month Skype and Lady Gaga experience. I was challenged to design a series of digital interactions including Skype promotions, video gallery, fan contests, world map, and live stream with Lady Gaga.
400
K
Concurrent Users
Be Unique
We thrilled thousands of Little Monsters from around the world with hours of video footage and engaging promotions. The website surpassed all expectations with a live Skype chat amongst Lady Gaga and 5 lucky fans.
Lady Gaga
Live Nation / Skype
2013 Haven