Skype partners with Lady Gaga to promote her world tour: "The Born This Way Ball". We helped Little Monsters experience the show in incredible new ways.
Create an intuitive website to promote the 6 month Skype and Lady Gaga experience. I was challenged to design a series of digital interactions including Skype promotions, video gallery, fan contests, world map, and live stream with Lady Gaga.
We thrilled thousands of Little Monsters from around the world with hours of video footage and engaging promotions. The website surpassed all expectations with a live Skype chat amongst Lady Gaga and 5 lucky fans.
Live Nation / Skype