Lady Gaga

Skype partners with Lady Gaga to promote her world tour: "The Born This Way Ball". We helped Little Monsters experience the show in incredible new ways.

The ask

Create an intuitive website to promote the 6 month Skype and Lady Gaga experience. I was challenged to design a series of digital interactions including Skype promotions, video gallery, fan contests, world map, and live stream with Lady Gaga.


Concurrent Users

Be Unique

We thrilled thousands of Little Monsters from around the world with hours of video footage and engaging promotions. The website surpassed all expectations with a live Skype chat amongst Lady Gaga and 5 lucky fans.

Lady Gaga

Live Nation / Skype

Year: 2013 | Agency: Haven