Fender Play

Have fun learning with song-based lessons and 1000’s of hits by your favorite artists – from rising stars to music legends.

The Ask

Design a compelling and intuitive hub site for users to watch videos, learn about the performers, and vote for their favorite band. I was challenged to blend the unique identities of American Family Insurance, the Seattle Seahawks, and Live Nation.

0 K
Average monthly users
Play Like the Pros

The website was a huge success, curating content for thousands of fans who voted for their favorite bands. I updated graphics and content regularly as the battle-of-the-bands competition came to fruition. One lucky band was chosen and they rocked the Seattle Seahawks Halftime Show.

Dream Show Seattle

Live Nation

Year: 2014   |   Agency: Haven

Next Project

© 2022 Mike Straser. All Rights Reserved