Lady Gaga

Skype partners with Lady Gaga to promote her world tour: "The Born This Way Ball". We helped Little Monsters experience the show in incredible new ways.

The ask

Create an intuitive website to promote the 6 month Skype and Lady Gaga experience. I was challenged to design a series of digital interactions including Skype promotions, video gallery, fan contests, world map, and live stream with Lady Gaga.

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Concurrent Users

Be Unique

We thrilled thousands of Little Monsters from around the world with hours of video footage and engaging promotions. The website surpassed all expectations with a live Skype chat amongst Lady Gaga and 5 lucky fans.

Lady Gaga

Live Nation / Skype

Year: 2013 | Agency: Haven